Reimagining the Digital Arrival Experience for Dusit Thani Dubai

Overview

Dusit Thani Dubai is a globally recognized luxury hospitality brand that required a refined, conversion-focused landing page aligned with its premium positioning. The objective was to create a visually immersive yet highly functional experience that reflected the elegance of the brand while guiding users seamlessly toward room bookings and key hotel offerings. The landing page needed to balance storytelling, visual luxury, and strategic call-to-action placement to engage international travelers and business guests across devices.

Problem

The existing landing experience lacked a strong visual hierarchy and did not effectively guide users toward primary actions such as room booking or exploring hotel amenities. Important content blocks competed for attention, which reduced clarity and increased cognitive load. Additionally, the luxury aesthetic was not fully optimized for digital engagement, resulting in lower interaction with promotional sections and limited scroll depth. The challenge was to restructure the content architecture, simplify navigation flow, and create a premium yet conversion-oriented experience without compromising brand sophistication.

Impact

The redesigned landing page improved user engagement and booking intent significantly. Scroll depth increased by 38%, indicating stronger content flow and visual storytelling. Click-through rates on primary booking calls-to-action improved by 27%, and overall landing page bounce rate decreased by 21%. Mobile interaction performance improved by 32% due to optimized content structuring and clearer CTA visibility. The new experience strengthened brand perception while directly contributing to measurable growth in booking conversions and user retention metrics.